Reduce was an incredibly fun social account that I managed for a couple of years. When we were first introduced to the brand, we discovered it had a real love affair with affluent white women lounging around the pool. Thankfully, we were able to course-correct and transform the brand from being the preferred drinkware for unemployed soccer moms everywhere to a more well-rounded one that celebrates life, everyday victories and appeals to a much more diverse audience.
Post Copy: Wishing you a spook-tacular Halloween filled with eerie delights, ghostly surprises and candy. Lots and lots of candy. 👻 🍬
Post Copy: Whether you like your tea hot, iced, or in the harbor, today is a special day in the USA! Cheers to independence, refreshing sips and endless memories this July 4th! Visit reduceeveryday.com and take advantage of 30% off sitewide. Sale ends today! Happy #4thofJuly
Post Copy: Cheers to beating the chill with a Gingerbread Latte! And what better way to enjoy it than with the Reduce Hot1 mug? Keep it hot 6 hours for the workday, Thanksgiving or that Saturday RomCom marathon. It’s transportation friendly and most importantly reliable.
Post Copy: The all-new Cold1 50 can get outta of your dreams and into your cupholder. Shop the new Cold1 at the link in the bio!
Post Copy: Keep calm and sip on.
Post Copy: Let’s be honest, you didn’t pace yourself last night. Now worries! Start the year off right with hydration for the win!
Post Copy: Get everything you actually wanted this year at ReduceEveryday.com
Post Copy: Up your lunchtime game with our insulated Food Jar! Now you can bring hot or cold food with you wherever you go! Get our 10oz Food Jar at Target today.
